Latest Blog Posts

Blog Post May 12, 2025
The Silver Tsunami isn’t a crisis, it’s a call to innovate

The phrase silver tsunami gets tossed around as a dire warning—an economic storm that will overwhelm industries, drain resources and upend the workforce. But is this demographic shift really a disaste...
Blog Post Apr 15, 2025
Marketing and sales considerations in the new world with Craig Witz

This week’s Roundtable featured Craig  Witz of The Kendal Corporation for a conversation on marketing, sales and development strategies in today’s evolving senior living landscape. Craig shared insigh...
Blog Post Apr 7, 2025
Marketing Rental Communities vs. Entrance Fee Communities with Jennifer Soha

This week’s Roundtable guest was Jennifer Soha from LCS and featured      a conversation about marketing strategies for senior living communities. Jennifer explored the unique challenges and opportuni...
Blog Post Mar 30, 2025
Roundtable #250: Financial Wellness, Solo Aging & Smarter Retirement Planning with Diane Harris

We celebrated our 250th Roundtable meeting with a truly special guest. Diane Harris is an award-winning journalist, a speaker and an author with an expertise in personal finance and financial wellness...
Blog Post Mar 26, 2025
Building SMASH: Insights from a Senior Living Trailblazer

Peggy Bilous, Vice President at SMASH, joined this week’s Roundtable to share her journey through senior living and the evolution of one of the industry’s most dynamic events.  With more than a decade...
Blog Post Mar 17, 2025
How GenSpace Is Redefining Aging, Design, and Community

For this week’s Roundtable, we were  joined by Christopher Leech, director of the Wallis Annenberg GenSpace. Christopher discussed how Wallis Annenberg GenSpace is rethinking aging services and innova...
Blog Post Mar 12, 2025
Three perspectives: Senior living as a consultant, a board member and an adult child

Sharon Jessup is a consultant with OnePoint Partners, a board member of a senior living community, and an adult child with parents in senior living.  Sharon also joined Varsity’s weekly Roundtable rec...
Blog Post Mar 5, 2025
Smarter Senior Living Through Technology: Inside SeniorLIFE+

Recently on Varsity’s weekly Roundtable we welcomed Adam Grafton, vice president of operational excellence at Aramark SeniorLIFE+. Adam shared how SeniorLIFE+ is leveraging technology from across Aram...
Blog Post Mar 1, 2025
A Closer Look at the Mirabella at ASU Artist-in-Residence Program

Last year, we welcomed Lindsey Beagley  to talk about Mirabella at Arizona State University and how it redefines senior living through lifelong learning and intergenerational connections. More recentl...
Blog Post Feb 28, 2025
Fresh Perspectives with Dr. Robyn Stone: Rethinking Aging, Health, and Longevity

Recently on Varsity’s podcast, Roundtable Talk, we sat down with Dr. Robyn Stone, a nationally recognized expert in aging policy and long-term care. As Senior Vice President of Research at LeadingAge...