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With the right channels and the right content, social media can be an invaluable tool for any organization, especially when combined with a targeted and strategic paid social media plan. But creat ...
From an upswing in sales activities to new concepts in senior living and positive attention from the press, there were lots of successes for our participants this February. However, some attendees ...
As a sales consultant, market researcher and mystery shopper with nearly 30 years of experience within the senior living industry, I visit many senior living communities every year. In my experien ...
Guest post by Van Cluck, President of L4 Lifestyles Recently, Van Cluck, a leader in senior living for the past three decades, was a guest speaker at the Varsity Sales & Marketing Roundtable. Here ...
In case you couldn’t make it to our December Sales & Marketing Roundtables, here are some of the trends we saw in senior living last month, and a look forward to 2023. Holiday Conversations. New Y ...
By Dana Wollschlager, Plante Moran This article was originally published by Plante Moran. Reprinted with permission. The actions senior living leaders take now will set the stage for how their or ...
In case you couldn’t make it to our November Sales & Marketing Roundtables, here are some key takeaways from the month. Rates Jump for 2023 Rate increases are expected to take a high leap in the u ...
Guest Post by Tasha Saca, Associate Executive Director, Florida Presbyterian Homes Recently, Hurricane Ian, the fifth deadliest storm to ever hit the country, made landfall in southwest Florida. O ...
This article by Seth Anthony, Chief Revenue Officer at LW Consulting, Inc., was originally published at LW-consult.com and is reprinted here with permission. Let’s be honest with ourselves. For ye ...
The Varsity team attended the National LeadingAge Annual Meeting + EXPO, which was held October 16–19 in Denver, Colorado. In case you weren’t able to attend, here are some of the top themes we he ...
Gift Cards for Low-Income Older Adults Help to Put a Dent in Food Insecurities
