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Total solar eclipses are rare events. The last one we saw in the U.S. was in 2017. This year’s total solar eclipse on April 8 will last longer and will be visible in more states than the last event. I...
If you’ve always thought social media was a young person’s game, you may want to think again. That’s because a new wave of senior influencers are giving content creators on TikTok, Instagram and YouT...
Yesterday, we celebrated our 200th Varsity Sales & Marketing Roundtable. Over 50 attendees tuned in to hear special guest John Spooner, co-chief executive officer of Greystone Communities, share his p...
With “Live to 100: Secrets of the Blue Zones” coming out recently on Netflix, there is a renewed interest in the research and concept of Blue Zones®, areas around the world where people live much ...
In another signal of the agency’s growth – and planned expansion for the future – Varsity has named Derek Dunham as the agency’s president. In his new position, Dunham will lead day-to-day operati ...
Many times we are asked by clients to mystery shop their competitors to find out current pricing, occupancy and incentives. While these things are important to know, what’s even more important f ...
Even though February is the shortest month of the year, it sometimes seems like it’s never going to end. It’s cold, it’s dark, it’s dreary and it doesn’t have the advantage of December’s holiday p ...
You’ve heard all the ageist cliches: Act your age. You’re no spring chicken. Old dogs can’t learn new tricks. You’re out of touch with society. And so many more. Is there any truth to these? Prob ...
Reprinted with permission from interestingfacts.com. It’s a fact of life — people grow old. While modern society tends to obsess about the negatives of aging, studies suggest that we often experi ...
Social media continues to reinvent how people of all ages find information. That can mean news, ads, pop culture, world events — did I mention ads? The rise of digital channels, social media inclu ...
Gift Cards for Low-Income Older Adults Help to Put a Dent in Food Insecurities