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This week’s Roundtable featured Howard Braxton, retired SVP of Marketing, Sales and Communications at The Kendal Corporation, who shared invaluable lessons from his decades-long career in senior livin...
The future of CRM and marketing automation in senior living was the focus of this week’s Roundtable, featuring insights from Addie Harris, Varsity’s CRM and Marketing Automation Specialist. Addie shar...
On this week’s Roundtable, we were joined by Curtis King, Executive Vice President at HJ Sims, for a timely conversation on the financial dynamics reshaping senior living. Curtis shared expert insight...
The phrase silver tsunami gets tossed around as a dire warning—an economic storm that will overwhelm industries, drain resources and upend the workforce. But is this demographic shift really a disaste...
This week on Varsity’s Roundtable, we welcomed Ryan Frederick, founder of Here and a leading voice on the link between place and healthy aging. Ryan shared how the environments we choose—our homes, ne...
AI took center stage at this week’s Roundtable, where we were joined by Zack Collevechio, Senior Data Scientist at Pavone Group and WildFig. Zack explored how teams across industries can integrate AI...
This week’s Roundtable featured Andrew Carle, a nationally recognized expert in senior living innovation and a professor in the Aging and Health Program at Georgetown University. As founder of Univer...
Marc Zirolli, Vice President of Marketing at Duncaster, joined us on a recent Roundtable for a conversation about LifeCare on the Go, a forward- thinking program that brings the benefits of LifeCare t...
This week’s Roundtable featured Craig Witz of The Kendal Corporation for a conversation on marketing, sales and development strategies in today’s evolving senior living landscape. Craig shared insigh...
This week’s Roundtable guest was Jennifer Soha from LCS and featured a conversation about marketing strategies for senior living communities. Jennifer explored the unique challenges and opportuni...

Gift Cards for Low-Income Older Adults Help to Put a Dent in Food Insecurities